About Us

Welcome to Magic of Aloe.

For thousands of years, the Aloe Vera plant has been used to enhance beauty and health. Today, Magic of Aloe brings you the benefits of the aloe plant through our all-natural beauty treatments. I’m proud to able to offer you the highest quality aloe-based products you’ll find anywhere. I invite you to explore our site and discover the real magic in Magic of Aloe.

Magic of Aloe was founded in 1971, in order to bring the numerous benefits of the wondrous aloe vera plant to the public. Over three decades later, Magic of Aloe formulates, develops and markets the largest and finest line of all natural, organic cosmetic products on the market. Located in Reading, PA, Magic of Aloe serves customers both nationally and internationally.

Though beauty trends come and go, Magic of Aloe has endured, consistently providing the highest quality aloe-based products available anywhere. Our extensive line of aloe-based products encompasses skin care, first aid, liquid makeup, and specialty items.

At Magic of Aloe, we stand behind all our products. If, for any reason, you are not satisfied and delighted with any Magic of Aloe product, simply return the unused portion within 30 days for a full refund.