About Aloe Vera
Aloe Vera, the lily of the desert (also referred to as the “plant of immortality” and the “medicine plant”) is highly potent, healing super food with a wealth of research to support its many health building claims. Originating in Africa centuries ago, aloe quickly became a trading commodity. Cleopatra’s well kept beauty secret was that she used aloe as an additive in her beauty concoctions. The miraculous Aloe Vera plant has excellent transdermal properties, allowing it to penetrate deep skin levels.
Q: Can you tell me more about the Aloe Vera plant?
A: Aloe Vera (or True Aloe) is a member of the lily family and a succulent, native to southern Florida and other tropical regions of the world. Radiating from a center stalk are several thick spears filled with pure aloe gel.
Q: How long has the Aloe Vera plant been used?
A: Aloe Vera’s healing properties were discovered centuries ago, and it has been used as an ingredient in medications throughout the world by many different cultures. It was widely used during Egyptian times to enhance the natural beauty of the skin and counter the effects of an arid climate. Research indicates that Cleopatra's cosmetics contained the pure gel of the aloe plant.
Q: Why is the Aloe Vera plant so beneficial?
A: Aloe Vera possesses fantastic moisturizing properties and is excellent for the skin because its pH value is almost identical to that of skin (slightly acidic). Scientific analysis reveals a complex group of chemicals and enzymes that are biologically active.
Q: Is the entire Aloe Vera plant used?
A: Only the plump mature leaves of the plant, brimming with fresh pure “gel” and weighing one pound or more are accepted for Magic of Aloe line of skin care and cosmetic products. The gel is stabilized through a process that involves precision controlled temperatures to ensure the natural moisturizing benefits of the plant are preserved for cosmetic formulations.
Q: What can it be used for?
A: Take a look at the Online Product Showcase to see how the crystal clear “gel” of the Aloe Vera plant is being used in a variety of beneficial products designed for total body care. You will find products that are topical, as well as products that are taken internally, all providing the natural restorative powers of Aloe Vera. Some traditional suggested uses of the Aloe Vera plant include:
- Burns
- Cuts & scratches
- Stomach ulcers
- Common colds
- Sore throats
- Asthma attacks
- Ear infections
- Toothaches
- Sore eyes
- Sunburn
Ordering
Q: How long does it generally take to receive a product after ordering?
A: The delivery process takes approximately 1-3 days from start to finish.
Q: How do I order Magic of Aloe products?
A: You can order Magic of Aloe products online via credit card; you can call directly Monday – Friday, 9:30 am – 5:00 pm EST., leave your order on our voicemail anytime, or come into our showroom located at 7300 North Crescent Blvd., Pennsauken NJ 08110.
Q: Can I purchase Magic of Aloe products if I live outside of the United States?
A: Yes! Magic of Aloe ships all over the world. Please call Magic of Aloe (1.800.257.7770) to order the products that you desire and Magic of Aloe will ship them directly to you. Delivery schedules and shipping charge changes depending on final delivery location.

